Wednesday, May 14, 2008

"You're off to Great Places!"

I have recently made a couple of presentations to some local universities that have hosted American MBA students.

The first one came through my wife´s past involvement with EDDE. She used to be a professor in their MBA program. They were doing a series on Entrepreneurs and they asked her to present Sugar & Spice. She did not want to do it by herself so she asked me to go.

The second one came through a fellow expat who happens to work for the Universidad Torcuato Di Tella. My wife decided that one presentation was one too many for her and promptly nominated me to go by myself.

I had a great time during both presentations. Basically I was telling a story, our story of how we came to create this little gourmet cookie factory and how it has been growing and changing.

We started this back in 2002. Fresh from the economic meltdown of 2001 we decided to leave our corporate jobs and start a couple of our own ventures. If that wasn´t crazy enough, we also decided to start our own little family; in fact, the name Sugar & Spice comes from that little children´s ditty that sings about what little girls and little boys are made from. I am so glad we had a girl, if you look at it from that point of view.

As we grew from a home based business; to a small rental property with used equipment; to a state of the art 800 sq meter facility, we learned some things along the way and shared frustrations as well as some laughs.

In one of our latest hiring efforts we were looking for a salesperson. This young woman came in and stated that, although she knew a little English, she actually had been studying it for years through group classes, tutors, private schools, public schools, etc., and that she could never get the hang of the language due most likely to her dislike of Americans...

Poor girl, I couldn´t really blame her, I mean there are some Americans that I dislike myself; however, she really should try to refrain from expressing any racism or at least do a little research for a job interview. I mean, if in a Spanish speaking country you interview at a company that has an English name, there is a slight chance that someone may either be American, or would at least like Americans.

In any case, she did not get the job, but it was for other reasons.

There was also the time when another young woman came in, and my wife sort of put her on the spot by asking her "What would be the first thing you would do with the company?", and she came up with getting rid of the color orange...

Maybe it was the first color that she saw, seeing that we have it prominently displayed everywhere. She would obviously have had a very busy first day if we would have let her have her way.

She also did not get the job.

I was asked about cultural differences. Right away I was told to carry a book with me because I would end up waiting around most of the time. I imagined myself transported to the whimsical pages of a Dr. Suess book most appropriately called "Oh, the Places You´ll Go" and specifically land in the "Waiting Place.....

"...for people just waiting.
Waiting for a train to go
or a bus to come, or a plane to go
or the mail to come, or the rain to go
or the phone to ring, or the snow to snow
or waiting around for a Yes or No
or waiting for their hair to grow."

In all fairness I see Argentina represented in other parts of the book... "It's opener there in the wide open air". I am currently looking for the "bright places where Boom Bands are playing", and I know they are here and just within reach.

Although in many instances I do end up waiting, it is no longer that annoying to me. I now take my iPod with me. At first, I got reacquainted with my music; now I listen to podcasts. I love my iPod. I know, I am not the first one to express undying devotion to this little device. But, thanks to this little marvel, I was very happy and surprised to see how public radio has grown. I count "This American Life" as one of my most favorite programs. I am hooked on this show.


Thanks to this show I have learned about the chimpanzee population in the United States and how they live after they retire in the show titled "Human Resources".

I have been transported back to Chicago where the bridges smell like chocolate.

I have heard the embarrassing way that the Bush Administration has asserted its power in various small ways with big implications for the rest of us down the road in "The Audacity of Government".

I have heard countless stories that have moved me to tears as well as to laughter.

This is public radio at its best. At least now I don´t mind too much about the waiting around.

One other little gem of knowledge or experience I have picked up, that was not included in Dr. Suess's book, is to build high up or avoid flood zones; meanwhile, I am trying "to be dexterous and deft. And never to mix up your right foot with your left.".


All the quotes are taken from Dr. Seuss, "Oh, the Places You'll Go!" Random House, 1990

Tuesday, May 13, 2008

Retraction

re·trac·tion
–noun

1.the act of retracting or the state of being retracted.
2.withdrawal of a promise, statement, opinion, etc.: His retraction of the libel came too late.
3.retractile power.

Dictionary.com Unabridged (v 1.1)
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2006.



A While back I had created a couple of posts that were very critical of the current Argentine administration´s handling of the current farm crisis. These posts made some people within my extended family very nervous.

This country has gone through some very dark times and the ghosts of those times are still around.

My own naivety has come to light on this one. I forgot temporarily that this isn´t Kansas anymore.

Out of respect for my family, the people that I represent, and my company, I decided to retract those posts. My apologies for those of you who read them and who even linked to them.

Now back to normal programing.

Monday, May 12, 2008

Special Olympics

Every once in a while we send products to the Special Olympics so that they can raise money for their events. Currently we have some that are being auctioned and it would be great if any of you would be interested enough to join in on the fun of bidding!

Click here for a direct link to the product page. Currently there is a gift pack of Cantucci and it is at $9 pesos. These gift packs normally go for over $30 pesos so you are guaranteed a bargain as well as feel good points for helping out a great cause.

Obviously, this one is only good for Argentina.

Tuesday, April 8, 2008

Argentina´s Best Kept Secret?

I have long felt like my company was one of those best kept secrets out there.

The people that I would go and pitch my product to didn´t know who I was, they never saw my product, they weren´t sure if they could sell it.

The people I would sell to during the holiday fairs had never heard of us, and would not know where to buy our cookies.

The magazine people would often offer us publicity in exchange for cookies. That´s right, I now have an alternative currency.

The TV people would offer me interviews in exchange for money. Yep, I could buy airtime. I tried to tell them that since no one knew who we were, we really could not afford buying air time by the minute.

All of that has slowly, but steadily changed.

I now have little time to go out and look for clients, they are calling me.

I am so busy that I can no longer participate in fairs or expos.

Magazines and Newspapers are calling us for interviews and a couple of TV shows have jumped on the bandwagon as well, and they are not charging me anymore.

I had my first foreign based interview. John Bell from Digital Influence Mapping Project was in town and he was wondering if it was "easier for small businesses to "get" social media?". Here is an article in Apertura (in Spanish) that weighs in with more evidence to the affirmative to his question.

However, I have not had any luck with any of the foreign media that have been lurking along the cobblestone streets of my Palermo Viejo.

This past Sunday an article was published in Clarin, Argentina´s largest newspaper. The article itself will take a while to go on-line. I was also asked three questions by Apertura. This last one will be in print only.

I also have an interview on the radio scheduled for this Saturday morning. The station is called Radio America. The show is called "El Emprendedor Urbano" / "The Urban Entrepreneur", and it will air from 11am to 12pm. No, I am sure my segment will not be an hour long, more like 5 or 10 minutes most likely. They tell me that this is a brand new show so it doesn´t show up on their line-up yet.

Meanwhile, our humble little store chugs merrily along. It´s very quite and does not see a lot of action. However, every month it manages to sell a little more. This is how I am gauging that we are still a secret in Buenos Aires. In fact, the editor of Time Out Buenos Aires did not even know about us. She has not set foot in our little store... yet. If there is anyone out there that should know about us it should be them.

Now that they do know about us and they are visiting us, together with Clarin´s article, I am beginning to feel nostalgic for that time when we were still underneath the radar. At least, for the foreign media we still are Argentina´s best kept secret.

Tuesday, March 25, 2008

Road Show talks to Sugar & Spice

The Road Show is a weekly television magazine news format that runs for 30 minutes. Within those 30 minutes they gave me about 9 minutes. This is the excerpt on Sugar & Spice.

Can you tell I was a little bit nervous? I have been on TV before, but that was at my own shop and it was much shorter, and unfortunately the link to the video itself is no longer there.

Anyway, if you understand Spanish you can view the interview below.

Friday, March 14, 2008

Fundacion Leer Reading Marathon 2008

I have written about Fundacion Leer before. Last year they ran their Reading Marathon 2007 and now they have started their subscriptions for 2008. Things are looking great for them in Argentina, while things are not so great for Reading is Fundamental in the United States. Click -here- to find out what is happening to them.

The event will take place on the 3rd of October. What exactly is this event? This is a nation wide effort that culminates on the 3rd of October in reading groups throughout the country. The idea is to dedicate a few hours of the day to reading. The groups are made up of children, teachers, parents and volunteers. Whole comunities come together to read to children, listen to stories and poems, and to help foster a love for books and reading in children.

Last year, Fundacion Leer reached 2.3 million kids and 159,447 adults in Argentina. This year they want to reach even more.

I have been involved with Fundacion Leer since I arrived in 1999. At first I donated my time and now my company supports them financially through donations. This I have done because I have been moved by what I have seen.

Now I invite you to see for yourselves a little about what Fundacion Leer does. I have never been able to actually witness these events and not be moved.

The first video takes place in the province of Misiones




The second video was put together by EMpower, another company that supports Fundación Leer. When the end credits roll you can stop viewing even though the counter will indicate that there is more, it just starts over.




Fundacion Leer´s blog Post on this year´s event
Fundacion Leer´s award winning web-site

I hope you you feel strongly enough to want to do something, as I did when I watched these kids receive their very first books for the first time. Please get involved. Making kids hungry for reading will only help empower them. Education is only a cost if it is not given out, it is an investment towards the future.

Thursday, March 13, 2008

Secret Life of a Soccer Mom

One of the things that I also miss from home is being up to date on what is going on in Television. It´s not a big deal really, but sometimes I miss out on these little gems that get people all riled up. Who would have thought that a reality show about soccer moms would get people all excited?

I have not seen the show. I have only read a Newsweek article on it. I have also looked up the show´s website. On that website they even have a discussion forum where people are writing in and venting. There is also a little video on the show.

The idea of the show is that they pick a Stay At Home Mother that has been out of the workforce for some time and land her a job. Meanwhile, the show sends a "SWAT team of three ponytailed model types clad in black to cook and clean while she's scoping out the job". At the end of the week, she either gets a job offer or is canned and she has to decide what to do.

There seems to be two very opposite camps shouting out their views on this topic. The SAHMs (Stay at home moms) are insulted that the show is expressing a point that your life is not complete unless you go back to work. The working mothers are insulted at the idea that you can only be a great mother if you stay at home.

While both those view points are extreme and wrong, I don´t know if the show itself is actually expressing either of them until I see it and judge it for myself. Knowing some of the past shows that I have seen on TLC I would be surprised if they only show one side of the argument.

This is also interesting to see from the outside. I mean, from living in Argentina. We, as a couple, got to try both experiences. We started out our business from home when our first daughter was born so we got to see a lot of her. We loved that experience. As the business grew, and we were blessed by a second child, we could not be around the second one as much as with the first one.

The culture here is very family oriented. You see your family all the time, not just during the holidays. Also, here, children are welcomed just about everywhere. If you are pregnant you don´t get to wait in line for anything and you also get preferential parking spaces assigned to pregnant mothers. People will give up their seats on the subway and buses for you. This is a very child friendly country. Leaving your child in the care of others here usually means leaving them with the grandparents or other relatives.

Still, it would be interesting to hear from local Argentines what they think of this subject.

Would it be wrong for a mother to leave her children at home, in the care of others, to get back to work?

Do you think that you can only provide the best possible upbringing if you stay at home and decide to work on your family as opposed to a career?

Of course, these arguments apply mostly to families who are in a position of choice. If you have to work, because otherwise you will not be able to provide for your family, then these arguments are pretty much useless, daydreaming exercises for the wealthier-than-you.

However, if you have the possibility of choosing to stay at home or going to work, then you´ve got some thinking to do, or some television to watch, and see what some moms decide to do with their lives, and their family´s life, after a week of trying out a job.

Saturday, March 8, 2008

Trivento and Sugar & Spice celebran El Día de la Mujer

Trivento Winery has sent out a gift of their Cabernet Sauvignon with our Cantucci Nocciola to a select group of women in Buenos Aires to celebrate Women's Day. If you click on the image above you can get a bigger view, and therefore be able to read it.

This winery has only been around for 10 years and in that time they have grown to be the second largest exporter of wine in Argentina sending their bottles to over 100 different countries around the globe. That is a great achievement.

Sugar & Spice is no where near achieving any numbers like that just yet. However, we have come far in 5 years. As of just this past month we have national distribution. It is possible to enjoy a Sugar & Spice cookie in Salta, Bariloche, Rosario, Cordoba, Puerto Madryn, and Ushuaia as well as many other cities in between.

A woman is at the head of this company and is at the head of my household. Today, I salute her and all women. Just think how different the world was for women just 50 years back. You´ve come a long way baby, but I know there is still room for improvement.

Women everywhere, I wish you all a great day today!