Friday, May 30, 2008
Starbucks Argentina Strikes Gold
Something just happened to me that has not happened since I started this business. Today was Starbuck´s grand opening to the public. It was such a huge success that they called me from the store (not even three hours open) to ask me for a favor; could I make a delivery today since they are doubting that they will be able to wait for their own shipment from the warehouse before they would run out of cookies? The background noise gave every indication that the place was packed.
Mind you, their initial purchase was not a tiny one. They were expecting to be busy, it´s just that they turned out to be busier than they expected.
I was going to stop by to say hello and have a coffee, but now it seems I will be making a delivery.
By the way, there was a pretty good article in Perfil regarding Starbuck´s. The picture above is from the article. I will see if I can take a picture from the place itself; although, there might not be much to see except a mob of people drinking coffee. Check back later on today though if you are curious.
My hat is off to you Starbuck´s, the opening looks like a huge success.
According to the article they plan on opening 3 to 4 more stores before the year is up. That would be about 4 stores in 6 months.
*** update 1***
Links to other sites writing about the Starbucks opening:
Apertura de Starbucks
Cuando Abre Starbucks?
MSNBC in English
Street Insider.com in English
Starbucks Goes to Argentina from Bloggingstocks.com
Confessions of a Starbucks Addict part 2
Will Starbucks be a Hit in Argentina?
Fiebre por Starbucks - Merodeador
La Nacion - Starbucks abre su primer cafe y sumara otros cuatro
La Verdad acerca de Starbucks - Todo por 2Clicks
Starbucks abre hoy su primer café en el país - Clarin
Starbucks desembarcó en la Argentina - Apertura
Starbucks Madness - Buenos Aires Daily
I just got back from delivering their emergency stock of cookies and I was surprised at what I saw. I was also kicking myself for not taking my camera. There was a huge line of people waiting to get in. Sure, I thought they would be busy, but I did not expect to see a long line snaking out the building and around the corner.
The employees told me that the line has been constant since they opened up at 8am this morning.
I would say that for now, it looks like a runaway success.