Friday, April 20, 2007

La Nación Interview

I was just interviewed by Mercedes Garcia, a reporter from La Nación. I have done interviews in the past and haven’t really been too happy with them. However, she was great. She was friendly, asked questions and kept the conversation flowing smoothly. It was more like talking to a friend who was really interested in what I was doing.

Anyway, I would like to sum up what was covered and it will be interesting to see how much of that gets through or how it gets translated. Click -here- for the post on the actual interview that came out.

Company Beginnings:
My wife and I studied different gourmet food opportunities for export. We visited the USA, Canada, and the UK. We went on guided supermarket and gourmet store tours and talked to importers and distributors. We noticed that in each of these markets there existed clearly defined nitch markets for gourmet foods like coffee, tea, ice cream, spreads, olive oil, pastas, chocolate and cookies and breads.

These nitch markets have been growing in Argentina as well. Locally you have gourmet coffee, tea, oils, spreads, and alfajores. However, there are no gourmet cookies. I mean you have bakeries that offer fresh baked goods but no one had a gourmet shelf stable cookies. Based on this market study we decided to focus on cookies and breads.

We came up with an initial product line-up that included Cookies, Biscotti, Cantucci and Brownies. We used the local bars as guinea pigs (local market study) and get quick direct feedback from them. People loved the cookies. Demand started increasing and we looked for investors, rented our first facility and started growing even faster.

We now distribute our cookies nationwide to the most select delicatessens, wine shops, department stores, virtual supermarkets, gift shops, and duty free shops. We also offer private label and bulk customers like Aroma Café, Freddo, Munchie´s, McCafé, and The Coffee Store.

We moved into our new and current location during November of 2006 and we opened our new store in December of 2006. Our new facility is 600 sq meters and is a state of the art baking facility. This has given us the ability and confidence to start looking past Argentina’s borders for new clients in other countries.

The interview is supposed to come out in Monday´s section titled Emprendedores.
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